Plastic Wrapped

Currently, there is 440 billion pounds of plastic waste in our ocean, with 89% of it being single-use.

Not only does this make our ocean look gross, but it leads to over a million marine animal deaths a year due to choking and entanglement.

Insight: People don’t realize single-use plastic’s impact on the earth, and how little by little, this trash can add up.


​Idea: Ocean Conservancy takes advantage of Spotify Wrapped 2024 running behind and asks their users to wait a little longer in order to showcase plastic’s impact on the world through music data.

Client

Miami Ad School

Year

2024

Art Director

Hannah Christianson

Copywriter

Plastic Wrapped 2024

Plastic Wrapped 2024

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Hannah Christianson

Hannah Christianson

Hannah Christianson

Hannah Christianson

MY RESUME